The success of Annamaet Dogfoods includes a Rob factor, as shown
in the above equation. Mr. Downey came to work as a graduate student in
my laboratory, testing commercial dogfoods on the University of
Pennsylvania Racing Beagles. He was a good student for eight months every
year, but went sleddog racing for the other four months. He won a few
races, my abiding friendship and a substantial knowledge about feeding dogs.
Our research was sponsored by a company that suffered a change in
management and ceased its support, leaving Rob with an incomplete degree
and no source of funding. I suggested that he try his hand in the dog
food business -- the time was ripe. The easy route to take would have
been to start a distributorship but no existing products could match the
foods we had been developing. Instead, Rob decided to create his own
dogfood.
A stellar specialty petfood company had asked me to develop a formula
that was, at least on paper, scientifically superior to any dogfood on
the market. The formula was rejected because, according to the
company's marketers, it was too expensive to be profitable. It wasn't
too expensive for Rob, however, who was willing to get by with a margin
too slim for a larger company -- in part by minimizing marketing costs.
He used this formula as a basis for his own dogfood.
From the beginning, the founding principle of Annamaet was the
desire for a superior product that would appeal to dog lovers who would
perceive a dogs' response to its diet.
We found a custom manufacturer who had an excellent reputation. The
trial run produced a product that looked good, smelled good and utterly
bombed when offered to the Downey Racing Sleddogs. They didn't like it
and it didn't like them. My science had failed. This is where Rob came
in -- he fiddled with the percentages of ingredients and changed the
cooking times, temperatures and pressures, until both the mixture was
right and the cooking was right. Most importantly, the sleddogs
approved of the final product. The first batch of Annamaet 32-20
[Ultra] was born.
This dry product, Annamaet 32-20 [Ultra], has been fed as
the sole source of nutrients to racing sleddog teams. This equates to
between one and one and a half pounds of food a day -- as much as twice
maintenance intake. Even the best of the other dry dogfoods that we
had tested should not be fed above one and a half times maintenance to
hard working dogs. For most, about three quarters of a pound of
maintenance intake is enough, and the extra food needed to support hard
work should be supplied as meat and fat. Whether used as part of or all
of the diet, Annamaet 32-20 [Ultra], remains unrivaled as
the dry food basis of a hard working dog's ration.
The racing dog is not the only one that benefits from the use of
Annamaet 32-20 [Ultra]. The expecting female should start
receiving this superior food when she is halfway through pregnancy and
should also receive it throughout lactation. When
moistened, Annamaet 32-20 [Ultra] is an ideal creep feed for
weaned puppies that are replacing milk teeth and have sensitive mouths. It
should be fed dry to the pup from the time it has its permanent teeth
until it reaches its desired mature weight.
Upon reaching maturity, a dog's weight may be easier to control with a
less potent food. Other Annamaet products were developed for dogs
that are not dealing with the racer's edge and other higher stress
activities. Annamaet 26-12 [Extra] was also designed with
active dogs in mind while Annamaet 23-10 [Adult] was designed
for less active dogs with slower metabolisms.
After 40 years of work in Nutrition and Veterinary Medicine, I have a
genuine faith in the value of science in improving the quality of life
for people and their pets. My experience with Annamaet has taught
me that something more than science is often necessary to obtain desired
results. Art and craft still account for a substantial part in the
creation of a superior dogfood -- this is one of the places where Annamaet
Dogfood stands out.
David S. Kronfeld, DVM, PhD, DipACVN, DipACVIM
The Elizabeth Clark Professor Emeritus of Nutrition
University of Pennsylvania